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With the advent of voice assistants such asAlexa, Google Assistant, Siri and Cortana, the SEO landscape is changing. Voice search is gaining momentum, changing our search habits and the way brands optimize their online content.
Is this new form of SEO just a passing fad, or a genuine underlying trend? Getknown explains!
Defining voice SEO
Voice SEO refers to the set of techniques used to optimize online content for voice searches. Unlike written queries, voice searches tend to be more conversational and use natural language.
Why is voice SEO gaining in importance?
Voice SEO is gaining in importance for two reasons. Firstly, there’s an increase in the use of voice assistants. Indeed, from smart speakers to smartphones and connected watches, devices with voice assistants are multiplying. Their ease of use and the growing effectiveness of voice recognition have contributed to their growing popularity.
Secondly, it’s a question of ergonomics. Voice search is intuitive and hand-free. It’s particularly useful in mobile situations, or when using a screen is impractical. To boost your natural search engine optimization, it’s essential to work on your site’s voice SEO.
Voice search: what does it mean for brands?
If you want your site to rank well on Google and your content to be SEO voice friendly, here are a few tips:
- Adopt natural language: content needs to be optimized for conversational queries. This often means adopting a more informal tone and anticipating users’ questions.
- Create content in the form of questions and answers: FAQ sites, forums and content based on questions and answers are of great importance, as they often correspond to the format of voice queries.
- Focus on local SEO: location-based voice searches (e.g. “Where’s the nearest pizzeria?”) are commonplace. Companies therefore need to optimize their local SEO to boost voice SEO.
The challenges and opportunities of voice SEO
With voice search, getting to position zero on Google (the highlighted snippet) is crucial. Voice assistants tend to read this answer first. The number of results is often limited in a voice search, so competition for the top spots is even fiercer.
That’s why it’s so important to call on an SEO agency like Getknown to improve your voice SEO. Our experts can help you optimize your site’smobile ergonomics or produce quality editorial content to constantly improve your search engine rankings.
The steady increase in voice searches and the democratization of compatible devices suggest that voice SEO is much more than a passing fad. Even if written search will not disappear in the decades to come, brands must absolutely take voice SEO into account in their overall strategy if they are to remain competitive.
Voice SEO represents the intersection between cutting-edge technology and changing consumer habits. As voice interfaces continue to grow in popularity, it’s imperative for brands to adapt, reinvent themselves and optimize their content for this new search mode.
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